Thursday, October 18, 2018

23.05.2017

DSC_0225ROLL - The Dir, Env. Ed. and Awareness Intitiative, Dr. Ayub Macharia (in white turban) with dignitaries, among them DG, KWS Mr. Kitili Mbathi and KFS chair, Peter Kinyua, during the launch of Hood Safi Trust.

DSC_0225ROLL – The Dir, Env. Ed. and Awareness Intitiative, Dr. Ayub Macharia (in white turban) with dignitaries, among them DG, KWS Mr. Kitili Mbathi and KFS chair, Peter Kinyua, during the launch of Hood Safi Trust.

The Ministry of Environment and Natural Resources has established a National Steering Committee on Waste Management, to upscale the enforcement of waste regulations, and is spearheading development of a National Waste Management Bill to further guide on governance and investment in waste Management in the Country, Cabinet Secretary in the Ministry of Environment and Natural Resources, Prof. Judi Wakhungu has said.

In a speech read on her behalf by the Director of Environmental Education and Awareness Initiative in the Ministry, Dr. Ayub Macharia, during the launch of the Hood Safi Trust, an organization proposing to embark on a national anti-littering campaign in the Country, Prof. Wakhungu noted that, in an effort to guide the counties and Kenyan public on solid waste Management, the National Environment Management Authority (NEMA), had developed the National Solid Waste Management Strategy  that outlines what stakeholders need to do to rid our country of the solid waste menace.

Prof. Wakhungu applauded efforts by the Hood Safi Trust, whose campaign strategy is “Sitaki Takataka” for seeking to use the youth as the vehicle for attitude change, noting that, young people form the bulk of our country’s population and any large-scale change, must have them at the forefront.  The CS noted that, provision of information on the dangers of littering and how best to combat it from a young age, will ensure a generation which holds the reclamation and safeguarding of our environment as sacred.

The Hood Safi Trust whose objectives are to create awareness about the problems of littering and its seriousness, aid in developing strategies for reducing litter, understand attitudes and behaviours towards littering and create social deterrence’s  hence convincing people to stop littering, proposes to use celebrities to craft strategies of effective communication to reach the targeted audience, and increase awareness and behavior change.

The function, that was held at the Kenyatta International Convention Center, was also attended by the Kenya Wildlife Service Director General, Mr. Kitili Mbathi, Chair of Kenya Forest Service board, Peter Kinyua, Kenya Association of Manufactures chair, Flora Mutahi, UNEP representatives and other private and business community representatives.

Members of the board of directors of the Hood Safi Trust, among them one of the celebrities, Mr. Jeff Koinange, during the launch at the KICC, Nbi. DSC_0215

Members of the board of directors of the Hood Safi Trust, among them one of the celebrities, Mr. Jeff Koinange, during the launch at the KICC, Nbi. DSC_0215

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